The Releasely blog
Practical guides on App Store submission, ASO, and release pipelines, written for the teams and solo developers shipping Flutter and React Native apps.
Whether you are shipping your first build or scaling across both stores, these guides cover what actually moves the needle. Store submission, keyword and metadata strategy, screenshots, and the workflows behind every release. No fluff, just tactics you can run today.
Browse by category
Improve your ASO on App Store Connect
App Store search ranks apps on the words in your name, subtitle, and a hidden 100-character keywords field, not your description. Here is how to optimize every field in App Store Connect, one by one.
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Improve your ASO on Google Play Console
Google Play indexes your entire listing, not a hidden keyword field. Here is how to write the title, short description, and full description that Play's algorithm actually reads, and how it differs from the App Store.
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Improve your store listing conversion
Conversion rate optimization turns store impressions into installs. This guide covers the icon, screenshots, preview video, reviews, localization, and how to A/B test on both stores.
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App release tools compared
CI build services, metadata tools, screenshot generators, and all-in-one platforms all help you ship a mobile app. Here is an honest, neutral comparison of each category by cost, learning curve, and how much pipeline you maintain yourself.
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Build a React Native iOS app without a Mac
You can write, build, sign, and publish a React Native app to the App Store without owning a Mac. Here is the honest 2026 playbook, from Expo EAS to bare React Native CI, including the code signing part everyone skips.
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Generate your app store metadata
Store metadata is the text of your App Store and Google Play listings: title, subtitle, keywords, description, and release notes. Here is how to research, write, and generate it across every language without starting from scratch.
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Create your app store visuals easily
You can produce a full set of store visuals, icon, screenshots, preview video and feature graphic, without a designer. Here is what each store needs, the exact sizes, and the fastest workflow to make them.
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Legal documents to publish on both stores
Both stores require a privacy policy hosted at a public URL, plus privacy disclosures and an account deletion path. Here is the practical checklist for 2026, in plain language.
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Manage app versioning across both stores
Every mobile release carries two numbers: a version name users see and a build number the stores track. Here is how to version cleanly across iOS and Android without rejected uploads.
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Manage multiple languages in your app
Managing multiple languages means localizing on two levels: the content inside your app and your store listing in each market. Here is how to do both without the mess.
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Build a Flutter iOS app without a Mac
You can write, build, sign, and publish a Flutter app to the App Store without owning a Mac. Here is the honest 2026 playbook, including the code signing part everyone skips.
Read articleTools, guides, and frameworks
The most-read resources on the platform, free and without a signup.
Free tools
Character counters, keyword research, ASO audits, screenshots calculators. No account, no signup.
In-depth guides
Step-by-step walkthroughs of the App Store, Google Play, TestFlight, and the release pipeline behind each.
ASO playbook
Frameworks for title, subtitle, keywords, and description, with the 80/20 every solo developer should run first.