Insights & guides
The Releasely blog
Practical guides on App Store submission, ASO, and release pipelines, written for the teams and solo developers shipping Flutter and React Native apps.
Whether you are shipping your first build or scaling across both stores, these guides cover what actually moves the needle. Store submission, keyword and metadata strategy, screenshots, and the workflows behind every release. No fluff, just tactics you can run today.
Browse by category
Featured
3 articles publishedShip your first Flutter app to the App Store, end to end
A practical walkthrough — from a green flutter create to a TestFlight invite — without installing a single Apple developer tool locally.
Read articleLatest
ASO 101: a six-step framework to optimize your store listing
Title, subtitle, keywords, description, screenshots, localization — what each one actually moves, in what order to fix them, and the 80/20 you can ship in an afternoon.
Read articleiOS vs Android release workflows: seven differences every team should plan for
Review times, version codes, staged rollouts, beta tracks, signing — the seven structural differences between shipping on the App Store and Google Play, and how to plan releases around them.
Read articleExplore more
Tools, guides, and frameworks
The most-read resources on the platform, free and without a signup.
Free tools
Character counters, keyword research, ASO audits, screenshots calculators. No account, no signup.
In-depth guides
Step-by-step walkthroughs of the App Store, Google Play, TestFlight, and the release pipeline behind each.
ASO playbook
Frameworks for title, subtitle, keywords, and description, with the 80/20 every solo developer should run first.